Facebook Ad Campaign Mistakes | Digital Concepts

10 Major Facebook Ad Mistakes and How Can You Avoid Them?

By Mitali Purkait Ghosh on August 24, 2021

Have you been investing in a paid campaign for a very long time on Facebook and yet to get any worthwhile results? Then this blog is for you.

Facebook is a social media giant with 2.7 billion users all over the world. This is the most popular social media platform that offers an immense possibility for businesses too. When you are running an Ad campaign on Facebook to boost sales for your business, you will be successful provided you are following the right steps. If you are making some common mistakes that most brands do, then you will not get any ROI either. So, if you are wondering what mistakes you should avoid, then you are at the right place.

Facebook Ad Mistakes You Must Avoid

In the following points, our social media marketing experts have compiled a list of the major mistakes. Take a look and steer clear from them.

1. Using the Wrong Objective

When you are setting up a campaign, you need to know the object of your endeavor. This object will let the platform know what goal you are trying to achieve from your ad campaign. You can get the following objective while setting up your brand campaign:

  • Increasing brand awareness
  • Getting more traffic
  • Getting more reach
  • Claiming more engagement
  • Initiating more app installation
  • Showing video
  • Lead generation
  • Getting messages
  • Conversion
  • Catalog sale
  • More store traffic

Make sure you are choosing the right objective for your campaign. If your ad is not working out, this is also the first thing that you will need to check.

2. Not Using Facebook Pixel

Facebook enables you to track and analyze the customer data and their behavior when they are visiting your website. Facebook does that with the help of Facebook Pixel which is a short snippet. The data that you get, you can use for creating a custom audience, retarget users depending on their behavior, optimizing conversion, and so on.

3. Using Boost Post

If you have been managing your business page on Facebook for quite some time, you must have noticed the Boost Post button under the post. Yes, Facebook will show you the potential audience it can get you. And it is very tempting to click on that. You might wonder why you should avoid this. But if you go for this option, it will only get more likes and visibility on that post. But nothing more. However, if you create an advertising account on Facebook, then it will bring you some positive differences.

4. Targeting Only Interest Based Audience

Interest-based audience is surely useful for you. But if you are targeting them with your ad campaign, it will not be worth it. Rather, use the interest-based audience to create the audience look-alike and target them with your Facebook ad.

5. Too Big or Too Small Audience

Even though there is no specific rule for chalking out the audience, you need to make sure that you are choosing the right size of it. If your audience is too small, then you are spending money unnecessarily. And most likely, your audience will see your ad all too often which might cause ad fatigue which can result in unfollowing. If the audience is too big, you are spending money on unqualified people who might not be interested in what you offer. So, we recommend that you target an audience of 500k-2 million. If you have more budget, you can think of 2.5 million.

6. Not Utilizing Videos

Facebook videos are fun and engaging. And that is why the audience loves videos rather than posts. The platform also loves videos as the audience stays on the site for longer. So, if you are choosing to make videos, then it is a win-win for you. If not, then you are missing out on a lot. For videos, you don’t need any heavy-duty equipment. Having a smartphone camera and a few video editing apps will do.

7. Using a Lot of Text on the Ad Image

In the past, Facebook used to decline ads when there was more than 20% text on the ad image. Now, Facebook has changed this norm and has classified high, medium, and low texts. If you are using a lot of text, your ad will be running but it will automatically get a reduced audience. So, we would recommend you still stick by the 20% text rule.

8. No Landing Page

When your audience is clicking on your ad, where are they going? You need to design a landing page so that your audience gets to make the purchase decision immediately. If you are not creating or linking a landing page, then you are losing your customers. They will be confused and will not buy or subscribe to the newsletters.

9. Not Doing Split Test

Often businesses settle for the average ROI they get from the ad. But why you are settling for less when you can get more? Yes, you can opt for the Split test for anything, the color of the image, images or videos, the post copy, and the call to action. This helps you optimize the elements of your ad so that you can get better results.

10. Creating a New Ad While One is Running

When you have been successful in your current ad campaign, you might feel happy to find the right audience and get tempted to create another new ad campaign. But let us tell you, it is not a good idea. Instead of doing it, analyze the result of your current ad. Find out if you can optimize this one further or not. It will be a better idea for you.

Avoid these mistakes while running a Facebook ad campaign next time. And if you need professional assistance, then we are here. Visit https://www.digitalconcepts.in/ or buzz us up at +91 98301 40672.

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