The importance of Keyword Research for SEO and Marketing | Blog
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3 Reasons Why Keyword Research Is Important for You

By Mitali Purkait Ghosh on June 3, 2020

When you hear the word “keyword”, you automatically think of the most closely associated thing, that is, SEO or Search Engine Optimization. However, researching keywords is not just important for SEO. When you are trying to make a remarkable online presence, the keyword becomes important in every marketing funnel you use. It is like salt, the most essential ingredient that is used in everything you eat, from plain and simple vegetable salads to exotic continental dishes. Without it, life (read: digital marketing) is meaningless.

Keyword Research with Us

Keyword research is the initial and the most crucial step of a digital marketing endeavor. That is the reason why we, at Digital Concepts, make sure that we get this step right. On one hand, we ask our clients to provide us with the keywords, including the local ones, that they typically use for their business and their customers use to look for them online. And then we conduct our advanced keyword research with various tools like Google Keyword Planner, Google Trends, Hoth etc. that help us get accurate insights into the keyword value, potential reach, demographics, and other important data. So, if you are trying digital marketing for the first time for your business and wondering how keywords can help, you need to take a look at the following points to know more.

Why Keyword Research Is Important

  • Site Architecture
  • Let’s start from the beginning, shall we? When you are thinking of creating a website to give your business a face online, it is necessary that you add the keywords at the site structure so that it can get the relevant traffic for your business. The meta titles and the descriptions of the site are the place where you can add keywords. No, this doesn’t mean that you can opt for keyword stuffing. That technique is long dead. Useful, informative, and relevant meta title and descriptions with the proper keyword at the backend can make your website optimized. Taking your website to the top of SERP becomes easier with the help of the keywords. When you outsource SEO services to us, we will help you with this part too.

  • Content Optimization
  • Once your website is all set to get going, the next thing that you need to start working on is content. Now, creating content to optimize so that it can attract traffic and compel them to perform the task is your next big step. When you are hiring a Digital Marketing company like us which is one of the best SEO companies in India or any other online marketing company in any other country, they would surely suggest the same. Now, to develop content, you need keywords. Again, refrain from keyword stuffing as it can cause a penalty for your website. Rather, come up with informative blogs and articles along with social media content to reach your target audience. Use keywords in the right ratio so that the content gets ranked at the top and fetches traffic to the website.

  • Long-Tail Keywords
  • Now, if you are wondering that your competitors are using the same keywords just like you, hence getting results can be difficult, then you are mistaken. This is where the long-tail keywords come into the game. Suppose, you sell shoes of all kinds. Now, this is the common keyword that every shoe seller all over the world uses. However, if someone is looking for a red men’s trainer in your city, then finding you in the search result will be difficult. But if you are targeting a long-tail keyword, “red men’s trainer in New York,” there is a much higher chance for you to appear at the SERP. And this will increase the chances of conversionsas well.

    Now as you know how crucial keyword research can be, hire the best SEO company like usas we always use the updated tools for keyword research and analysis and try our best to find out the relevant ones from the lot. So, visit our SEO Service page at get in touch with us today!

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