4 Innovative Ways to Market Your Product Online | Blog
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4 Innovative Ways to Promote Your Product Online More Effectively

By Mitali Purkait Ghosh on September 15, 2020

Marketing is an ever-evolving process. ITnever ends! You must have found the right product that you will sell. You probably have found the right audience too. Now, how can you market your product to encourage sales? This question can be valid for abusiness that is launching a new product line as well as acompany that has been in business for a while and has come up with the product but yet to get a substantial sale.

Even though we, Digital Concepts, are an emerging name and yet to be the best online marketing company in India (we are pretty modest that way :D), our experts are here with their years of experience in digital marketing, offering insights about how you can promote your products more innovatively. Take a look at the following points to know more.

Include in Gift Ideas
“Gift Ideas” is surely one of the most searched topics onthe internet all over the world. You would hardly ever find someone who can come up with some unique gift ideas of their own without consulting the internet. For every occasion, every holiday, and every relation, there are separate lists of gift ideas and related content on the internet. While you are trying to prove the salability of your product, why don’t you think of promoting it by including it in the list of gift ideas? Do you sell fragrances, books, kitchen appliances, makeup kits, or even vouchers? You will anyway find your place in a gift list in one way or the other. Any digital marketing agency in India can help you by including your products in such lists or writing and promoting the blogs that say how awesome your products will be to gift someone.

Use Email Marketing in More Creative Ways
If you are looking for a time-tested tool that will be there no matter what era it is, then it is email marketing. Email marketing has been in the picture since the beginning of the emergence of digital marketing. And it is still equally relevant, compelling, and useful. And in this era of social media sharing, tagging, and mentioning, email marketing gives a personal feeling when the customer is opening your email. How can you use it? You can try the following,

  • Time tested newsletter methods, with an attractive design and the promotion on discount
  • Email for the customers who have abandoned their shopping carts with some offers
  • Incentive offers for the new shoppers with guaranteed cashback using coupon code and so on
  • Post-sale email to enhance the customer delight and up sale experience

Affiliate Programs
For the launch of a new product range, currently, companies offering digital marketing services are going for affiliate programs. The affiliate program is an effective marketing technique when influencer marketing is dominating the social media platforms. The demands of user-generated content are now at an all-time high. So, if an influencer flaunts your products or reviews them on their blog or their website, or their social media, or YouTube videos, then it is more likely to get noticed by a wider audience. You have to create a custom URL that they will post and promote with their content. You can promote products or let them market the coupon code that their visitors will use to purchase from you and get discounts.

Explore New Social Media Features
Recently, social media giants Facebook, Instagram, and Twitter have rolled out some new features. While Facebook is letting people Create Room, Instagram has come up with Reels, a substitute of TikTok. Twitter has recently introduced Fleets which works like Instagram and Facebook stories. Now, exploring these new features will be beneficial because when you are doing so, you are facing less competition which is helping in getting more visibility. Also, the new technique will break the monotony of regular promotional activities.

Implement these ideas in your product promotion and you will be able to stand out from the crowd. And to hire the best digital marketing agency in India, get in touch with us today. We are an award-winning agency, offering the most affordable online marketing services globally. For more details, visit https://www.digitalconcepts.in/ or call at +91 98301 40672.

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