Content Writing Tips after Google May 4th Update | Blog
Content Writing Tips

4 Tips to Produce Better Content Following the May 2020 Core Update

By Mitali Purkait Ghosh on November 18, 2020

When you are planning your content calendar, knowing about the latest trends is not enough. You need to pay attention to the updates that Google keeps rolling out every now and then to ensure better content marketing and keep the sphere of digital marketing more competitive amongst the authentic industry leaders. So, when you are hiring copywriting services, you need to know about the latest updates that Google has rolled out.

On May 4th, 2020, Google decided to shake things up a little so that ranking in SERP becomes competitive and only the authentic brands who are investing in white hat SEO can come at the top. So, here in the following points, our experts at Digital Concepts are going to tell you how to produce better content and how our content writing services can help you. Take a look.

Optimizing for Featured Snippets

When you are searching for anything on the internet, the content that appears at the position zero of Google organic search is the featured snippet. The highly coveted content that appears at this spot is actually addressing the search intent of the users. Now, if you want to optimize your content to appear on the featured snippet, you need to do the same. You need to anticipate the search query and address it so that you get the brand exposure on the search results. It will also establish brand credibility too.

Make sure the web content writer you are hiring understands this goal and come up with the content that will help you appear on the featured snippet.

Crafting Relevant Useful Content

While you are maintaining all the SEO techniques so that Google crawls your web page and lets you appear at the top of the SERP, it is also necessary that you produce good quality content too. Over the years, Google has established the importance of high-quality content to be the predominant factor. This new update is no different either. As a brand, you are responsible for helping your consumers make a well-informed decision. Driving sales is essential. But this should not be the primary concern when you are producing content for your brand. Make sure the content writer is researching well and coming up with the relevant information that is most searched now. Also, try to find out how you can gain trust by creating high-quality content.

Updating High Ranking Content

All websites have some content that has ranked well on the search engine and has been widely shared by the users. Maybe this content has been published a long time ago. And now you have already reshared and retweeted them. Now, it is time for updating high ranking content. Add the most relevant and current information in the content. Create the title again to gain momentum and make it more searchable. Remove the dated information and insert the high volume keywords that will cater to the query of your audience. Adding these details will not only make this old content relevant again but will enhance the quality. Refrain from spinning and hire a reputed agency for SEO copywriting services that will help you achieve this goal.

Semantic Keywords

Those days are long gone when you used to focus only on the rigidly limited keywords for the brand. Now Google is suggesting to broadening your horizon and making your keyword vocabulary diverse. Use Google search console for creating more diverse secondary keywords and latent semantic indexing terms so that you can reach a much wider audience.

Use these tips and find out how your content writing endeavor will become immensely successful. And for professional help, get in touch with us. Visit or call at +91 98301 40672 now.

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