5 Deadly SEO Mistakes You Must Avoid in 2020
In 2020, SEO has become more important for any brand than it was ever. From ranking at the top of SERP to getting the traffic and increased chances of conversion, everything depends on the SEO strategies you are using. Now, the affordable SEO company you are hiring might offer you a set of plans, but you must ensure that you don’t make the following SEO mistakes in 2020. Take a look.
Unsatisfied Search Intent
You have a website. You are aware of the keyword. You are developing content and you have figured out your target audience. But if your content doesn’t fulfill the search intent, then your whole endeavor turns to waste. Search intent is typically the intension of the user behind searching. You need to understand what your target audience is looking for. For example, if they are looking for “SEO”, it means they want to know about the process of SEO. If they are searching for “SEO services”, they are looking for a company to outsource SEO services. Hence, your content needs to cater to their specific need. The SEO experts and content writers, at Digital Concepts, work together to ensure just this.
Traditional SEO Technique
Traditional SEO techniques no longer are as effective as they used to be. With time, the search engine is becoming smarter and faster. Google, with all its updates, has become different from how it used to be ten years back. Hence, SEO techniques are updating too. Newer trends are coming to the market, keeping the ever-changing demands of the audience in mind, offering more effectiveness and more ROI. Hence, ditch the traditional rule book of SEO and hire SEO expert from us or any other agency who is well versed with the newer techniques and trends.
Ignoring Structured Data
If you want to stand apart from the crowd of similar search results, then update your site and content, keeping structured data in mind. If you match the requirements, your content will appear larger and have more chances to get a click as the go-to option. Also, when you are bringing your target audience to your website with the use of structured data, ensure they get all the relevant information from the website. Update your FAQ page, and Events page, product review page, and address page accordingly.
Ignoring Conversion Optimization
The goal of your endeavor is to get more conversion from the leads and increase revenue. But for that, you need to focus on conversion optimization so that the generated leads get more potential to give you the expected revenue. But if you ignore the whole funnel and only concentrate on the top, and the dollars you are getting, then you are risking everything. Each step of SEO needs equal focus so that at the end the leads you get can offer you the ROI you are looking for.
Only Focus on Textual Content
Have you ever wondered why there are a plethora of platforms for posting videos, podcasts, and webinars? And why your social medial newsfeed is flooded with videos as well? Well, video is the next big thing in digital marketing right now. So, if you are only focusing on textual content, you are lagging behind. To become the forerunner, you need to shift your focus on visual content too. According to Google SERP, videos and podcasts are less competitive and rank quickly. So, don’t neglect to invest in them.
Now, when you are looking for the best SEO company to give you the desired result with their SEO strategy, give us a try. We follow all the most updated trends and ensure you get the desired ROI. For more details, ping at 98301 40672 or visit https://www.digitalconcepts.in/our-services/internet-marketing/search-engine-optimization/.