How to Write an Engaging Blog - Tips from Expert Content Writers | Blog

Engaging Blog is the Key to Attract – 3 Things to Avoid while Writing one

By Mitali Purkait Ghosh on July 19, 2018

If you take a look around the Internet, you will find that there are too many similar kinds of write-ups are floating around. No, here, we are not talking about the similar topics, services or products. It is about the tone and the presentation of the blog and article we are concerned about. It is needless to say that the reader of a blog on interior designing or home improvement will be different than the target reader of a medical blog. However, since bloggers don’t have specialization in any particular niche they often produce similar kind of content that never get supervised. The tone, feel and the spirit of all blogs become almost same, be it fashion, lifestyle, travel, food, service or medicine.

You surely don’t want to be part of this bandwagon, right? Being aware of the positive effect that a compelling content can have on your target audience, you definitely want to use it fully so that it can engage more readers with the brand and the service for better leads and conversions. So, you are probably wondering how you will be able to master the art of creating a compelling blog, right? If yes, then you are in the right place. Take a look at the following points to know more.

 Frail Beginning

If the reader of your blog feels like he or she has started reading something just from the middle of it, it will immediately lose the appeal on them. Abrupt introduction might be a very intriguing feature of creative writing but for a blog from where the reader is supposed to get information about the related product or service, it is necessary to feel comfortable while reading the first word. And if you are about to use a passive sentence as an opening one, refrain from the thought. Sentences like “There are…” “While there is ….” “There might be…” are not at all right for the introduction. To make a write-up engaging be direct and precise. Passive tone and beating around the bush can be killers for your blog and its appeal.


This is another feature that can severely affect the blog and its appeal by totally destroying the sync. When you are writing a blog, you need to keep in mind that you are writing for a reader who’s probably opened similar links in the same window and glancing at the points all at the same time. He or she doesn’t have the luxury of time to actually sit, read, understand and reflect. The attention span of the readers on the internet is low, average 8 seconds. So, instead of crowing your blog with redundant line and phrases, focus on making the write-up crisp. For Example, when you are writing a sentence like “there is no denial…” you are already stating the obvious. So, if there is no denial, there is no point in mentioning it either. A direct throw can take you a long way while such redundancy will only distract the reader.

Misusing Words for the Sake of It

Do you think that using words like “literally” “drastically” “infinitely” will change the meaning or enhance it? Or phrases like “at the end of the day” “hands down” can make your write-up better? If yes, then you “seriously” need to rethink. Since the words and phrases like mentioned above are unnecessary, stop using them. Moreover, since you would write for different industries, use of these phrases can hold different meanings too. Hence, stick to simpler tone while creating content.

So, now as you know about these three tips, follow them to become a brilliant blogger. Or if you need any professional help regarding blogging or creating engaging content visit us at for more details. To get in touch the DC Team you can give us a call at +91 9830140672 and set the ball rolling.

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