Magnetic Google Shopping Ads to Convert Window Shoppers Into Buyers

By Mitali Purkait Ghosh on April 29, 2024

Google Shopping ads act as a marketplace, a search engine, and a great platform to simply get more eyes on your products. That’s why it’s a popular tool among businesses, e-commerce platforms, marketers, and anyone who wants to sell something on the internet.

With the right strategies and effective listing policies, you can outshine the competition and increase your sales. That’s what we help our clients do at Digital Concepts, a white label digital marketing company that specializes in helping businesses thrive online. 

Let’s look at how you can create compelling Google Shopping ads:

1. In-depth product research

You can’t create any type of compelling ad without in-depth product research. It’s a crucial step for executing the AIDA model(Attention, Interest, Desire, Action)and helps to shape the direction of your sales funnel. Product research helps you understand your ideal customers and figure out the things they prefer in your product.

Product research helps you create buyer personas and plan out the customer journey stages. It involves:

• Competitor analysis
• Discovering trends in the market, and
• Identifying gaps that can be filled by your product

2. Make the titles and descriptions catchy

Everyone knows that product titles and descriptions can make or break your content. However, you’ll be surprised to find out the measly effort that most businesses put into crafting them. You’ve already researched the keywords that your competitors are using and those that are relevant to your offerings to come up with a solid keyword strategy. Combine that with our SEO content writing services to take your product pages to the next level.

Place the keywords in the product titles and descriptions to make your Google ads for e-commerce reach the right people. It’s also important to remember that those ads are designed for both the search engine and real humans. That’s why those titles and descriptions must be catchy and compelling enough to make people click on your ad. 

Titles must be crisp yet descriptive enough to highlight key components of the product:

• Brand Name
• Size and Color
• USP

On the other hand, the descriptions must go deeper into the benefits and solve the pain points of your target customer base. You must leverage all your emotional marketing skills to match your brand’s tone and voice and create a sense of urgency or scarcity when necessary.

3. Level up visible product media

‘The eye buys’ – This idiom applies perfectly to Google shopping ads. You must create an ad with vivid visual elements that make your listing click-worthy. Click Insta-worthy images from different angles at the right lighting conditions or hire a professional photographer for the job. Images should also have an alt text describing them accurately and be limited to 250×250 pixels. That’s the set size of products in the Google Shopping tab.

If you’re adding videos, try to show them in real-life scenarios and portray their unique selling points. For instance, if you are selling a waterproof shoe, create a video showing a person trekking through muddy and punishing terrain with your shoe and arriving at home with dry feet. Content writing companies like ours can be a great resource for crafting compelling video scripts that showcase your product’s benefits in an engaging way.  

4. Be smart about bidding

Bidding on Google Shopping ads is a vast topic that deserves its own post. When you have run ads for a while, you’ll be armed with conversion rates. Combine this information with your product margins to figure out the wiggle room you can spend on every ad. Make the most of your bidding budget by monitoring how your ads are performing and fine-tune your bidding strategy accordingly. This data can also be invaluable when considering other marketing efforts, like budget allocation on offshore digital marketing services.

Google Shopping ads is a broad topic that deserves more posts for better understanding and improving your PPC campaigns. And, we plan to do just that.

However, as long as you nail the basics mentioned in this post, you’ll be able to create or evolve your ads and keep improving them over time. You’ll turn casual window shoppers into paying customers in no time. Want a shortcut for your product to the Shopping tab on Google? Consider partnering with a digital marketing agency like Digital Concepts. Reach out to us at +91 98301 40672 or click here to hire our PPC wizards.