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The Basic of Color Theory and Why You Need to Care for It to Develop Your Website

By Mitali Purkait Ghosh on September 8, 2020

Colors are an integral part of any appearance. A blank space also comes with color. Typically, the sky above us is a vast chaos of nothing, but still we see it in blue. Colors are a way of connecting, conveying, and imagining the vision that you have. Even the monochrome cannot be without one or two dominating colors. So, as you see, colors are important for any visual impression.

When you are designing a brand new website or redesigning the old one, caring about the color theory is important. Knowing the meaning of colors, the significance of each color for your brand, and the message you are trying to convey to your audience, all of these depend on colors. So, before you hire an agency for WordPress web design services, make sure you are aware of the colors you are using.

The Basic of Color Theory
When you hire a WordPress developer in India for designing your website, the first step should be for you to understand this part. When you are examining the color wheel, you will find three color groupings,

  • Primary colors
  • Secondary colors
  • Tertiary colors

The primary colors are red, blue, and yellow. These colors can be used for creating many combinations of colors, that are called secondary colors, for example, orange, green, turquoise, and so on. Tertiary colors are those that come from combining secondary colors.

For a website, colors can be used to allure and create optimal appeal. The use of color can be divided among the website theme, header, logo, images, content, and CTA buttons. It can be contrasting as well as in tune with your brand’s identity. The main aim of using color theory for a website is to make it appear sober and pleasant to the eyes of your visitors. Also, the color of your website should not be overwhelming to eclipse the content and distract the user. Hence, when you hire us, an emerging WordPress development company India, we ensure to give you the right colors for theme, logo, and content structure so that it creates a balanced appeal.

Why Does Color Matter?
Each color has its own significance. Every color appeals to the human eyes and minds differently. Colors can generate emotions, convey mood and messages, and spark interest and give ideas. Bright colors can create a cheerful mood whereas darker tones can create a professional appeal. Warm colors generate interests while cool colors convey the message of calm and peace.

With your website, you are aiming to fulfill three aspects,

  • Branding
  • Marketing
  • Sales

Colors play a vital role for them.

  • Branding: Branding consists of spreading brand awareness, brand ideation and creating a unified appeal for yourself across all the platforms. The colors you are using in your website, logo, header should be used everywhere to offer a visual consistency.
  • Marketing: Marketing depends on how you are conveying your message. Colors can create the urgency as well as the colors of your product images can make the audience feel an emotion that will drive the sales in your website. Hence, CTA buttons are always designed with bright colors so that it gives a direction to the audience.
  • Sale: Finally, you need to fulfill the last stage of your action. Driving sales is about evoking the consumer psychology so that they perform exactly the way you want. You might want them to click on buy button or you might want them to subscribe. Here, colors will play the role too.

So, when you are working on your online appearance, and your website, make sure that you choose the right colors. And to hire experienced experts offering WordPress development services to help you get it right, call us at Digital Concepts. We are here to help. Dial 98301 40672 or visit https://www.digitalconcepts.in/our-services/cms/wordpress/.

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