Optimizing Content for AI Search Engines: Things to Know

By Mitali Purkait Ghosh on July 10, 2023

Artificial intelligence has spread throughout e-commerce and impacts nearly all dimensions of online search. AI answer engines can resolve people’s queries more effectively. And, that is where AEO steps in, and may help online businesses stay ahead of the curve when handling changes in Bing and Google.

What is AI’s answer engine?

Now, what exactly is this answer engine? Just like Bing, Google, and Baidu, the answers engine’s job is to provide relevant answers to the users as what you need is the solution to your problems and not a list of websites. Unlike traditional search engines that return a list of links or documents, AI answer engines provide specific and relevant answers that are based on trusted sources of information.

AI SEO

If you are familiar with AI and how it impacts search engines, you can give SEO a push using AI. Apart from this, AI is a tool for analyzing data, which is again an important component of your SEO strategies. AI and SEO are complex aspects that only the best digital marketing companies in India understands with ease.

Ways to optimize SEO content for AI search engines

Optimizing SEO content for AI search engines helps in bringing traffic and visibility to your site but requires expertise. Outsource digital marketing services to us to create content that is user friendly, relevant to traditional search engines as well as AI :

1. Rev up your page speed

Page speed is one of the factors that determine the performance of your website and ensures that your position on AI search engines stays at the top.

2. Know the search intent

What’s the reason behind the search query of users? Understanding the intent is crucial and valuable for ranking content on AI search engines. You need to determine whether your content needs to be informational, transactional, commercial, or navigational to address the intent of users.

3. Create original content

Content is the key aspect of AI SEO, so the creation of original content makes more sense. Moreover, the content needs to be properly formatted, easy to read, and visually appealing. You can even create topic clusters, which are a way of organizing your website’s content using a cleaner and more deliberate site architecture. As an experienced digital marketing agency in India, we ensure that the content is optimized to address the concerns of the clients.

4. Make your content mobile-friendly

Mobile devices factor in over sixty percent of online traffic. That is why you must search for digital marketing companies near me like us to make sure your site creates a positive user experience.

5. Optimizing semantic and voice search

When optimizing for semantic search, our team asserts using relevant keywords and phrases and structuring them appropriately to resolve the users’ queries quickly and briefly. With voice search gaining momentum, content needs to answer FAQs naturally.

6. Sharing EAT

EAT is another parameter of ranking on AI and to improve it, content should pertain to high quality and link authoritative sources. Also, your website’s expertise, authority, and trustworthiness come through an HTTPS connection.

AI is clearly the future of SEO. So, you need to just make sure that both complement each other to boost search engine ranking and help you build a robust clientele effortlessly. With our SEO team at Digital Concepts, you can achieve a healthy bottom line. We apply the best SEO practices to help you grow. To make sure you get only the best, visit https://www.digitalconcepts.in/our-services/internet-marketing/search-engine-optimization/ or call us at +91 98301 40672 for the desired outcome.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.