The Best Type of Internet Marketing for Startup Success

By Mitali Purkait Ghosh on May 27, 2024

Internet marketing or online marketing is a broad umbrella term that defines different types of marketing strategies that get executed online. That means a PPC (Pay-Per-Click) expert and an SEO (Search Engine Optimization) executive are both working towards the same goal in similar realms. So, what’s the right strategy for a budding startup with limited resources?

Well, there are several types of Internet marketing services and each come with their own strengths and weaknesses. Your budget, the industry you belong to and other such factors need to be accounted for to figure out what’s best for you. Digital Concepts can be your partner in this journey. Our experts can help you cut down on experiments by tailoring a custom strategy that borrows from the strengths and masks the weaknesses of every approach.

Types of Internet marketing:

1. SEO

SEO stands for Search Engine Optimization and as the name suggests, it’s optimizing your website to rank your page higher on the search results for certain targeted keywords. For instance, this blog is targeted with keywords that help boost the rank of two of our service pages – SEO and internet marketing. If you organically found this blog or landed on any of those service pages, it wasn’t an accident, but a testament to our top-notch offshore SEO services.

Adopt this strategy if you are interested in taking gradual steps for long-term success. SEO is a foundational strategy that complements other internet marketing tactics.

2. Content Marketing

Content marketing is about crafting and sharing useful content that provides valuable information and educates our target audience or simply entertains them. Offshore digital marketing services in India like Digital Concepts use this strategy to create blog posts like this one, articles, videos, infographics, and more on different platforms.

The goal is to place your brand as a thought and authority leader. As an internet marketing company in India, we recommend this strategy to startups as another long-term option.

3. SMM

Social Media Marketing is perfect for startups with visually appealing services and products. With this strategy, we create engaging content with your product or services as the hero for social media platforms like Facebook, Instagram, LinkedIn, and Twitter.

As an organization that offers online marketing services, our goal is to:

• Start discussions with your target audience,
• Introduce them to your product
• Build brand loyalty
• And ultimately drive traffic to your site to increase sales.

4. PPC

Pay-Per-Click advertising on Google and social media platforms helps internet marketingagencies like us deliver targeted ads toward your ideal customer profile. This is for startups with deep pockets and who want quick results. Our PPC experts use advanced targeting options to make every dollar count and deliver fast results that are trackable with conversion metrics. 

If you have a generous advertising budget and are looking for short and quick results, PPC is your best bet. However, for long-term success, it’s best to combine SEO, SMM, and Content Marketing. It leads to a holistic approach that doesn’t just attract customers but turns them into your loyal followers and keeps them coming back for more. If you’re looking for an affordable digital marketing service near me that helps you accomplish that, Digital Concepts is just a call away. Dial +91 98301 40672 and start growing your small business today!  

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.