Optimizing Images for SEO: Compelling Factors to Consider For Success

By Mitali Purkait Ghosh on September 12, 2023

We are living in the age of visualization and visual information. Over 60% of the online population prefers learning and seeking information visually. Moreover, the attention span of people has reduced drastically during the last decade. Thanks to the way things happen in this fast-paced world. Too many people are almost always engaged in multiple things at a time. Keeping this in mind, websites too need to deliver to groups of audiences. Naturally, creating a satisfactory experience is an effort that requires proactive research.

That is when SEO image optimization enters the scenario. With Google, showing images in search results more often than plain text, you need to look forward to the best techniques for optimizing images, leaving behind a chunk of words. If you are looking forward to a company to outsource SEO to India, you are in the right place. Digital Concepts is one of the companies you can trust about optimizing images and ranking in search engines.

Here is how a white label SEO outsourcing company shows you how to optimize SEO images:

1. Resizing images

You need to determine the image size and dimensions separately and never mix it up with the file size. If you have too many images with large dimensions and high resolution, the page speed may lower considerably. Remember to scale the images appropriately to avoid dampening the quality of the image. As a white label SEO agency in India, our experts understand how significant it is to keep the image quality intact.

2. Don’t miss the alt tags

Alt tags are one of the aspects that are also the most talked about in SEO image optimization. But viewers cannot see alt tags and only search engines can. Every image will have a separate alt tag. So, keeping it keyword-compliant improves visibility. Get guided by white-label services to implement the best strategies

3. Choosing the compression rate

Choosing the compression rate would be a tricky task but a white label digital marketing companylike us decides the compression size based on test and trial. Remember that there is no one-size-fits-all when it comes to compressing images. While choosing the appropriate compression size, we also check the speed of the website.

4. Select the correct file type

During image optimization, you can select from numerous file formats. While JPG and PNG are the commonest file formats, you can rely on the former for photos. PNG is usually reserved for logos and illustrations. You can even try out the WebP format that allows you to boost your SEO efforts and display high resolution images at a fraction of the size of other formats.

5. Placing a caption

What is your image all about? Be sure to include a caption to let the visitors know the purpose. It is the caption that needs to keep the visitors hooked to your site and reduces the bounce rate. Wondering why? The longer a user stays on the site; the lower the bounce rate.

Image optimization is a crucial aspect of SEO, and helps in improving website ranking. With the popularity of visual images surging in online searches, you need to customize images to let them match the context. SEO image optimization not only revs up the user experience but improves website ranking as well. At Digital Concepts, we help our customers to improve user engagement with proven tactics. Click here to connect with us soon. Call +91 98301 40672 to share your ideas about image optimization.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.