Website SEO Checkup: The Ultimate Audit Guide

By Mitali Purkait Ghosh on August 8, 2025

If you have horrible allergies during spring, you take measures to protect yourself, right? Even when you’re completely healthy, you stock up on medicines, tissues, snacks, and beverages. A website audit is something similar!

There’s no reason for you to check your website’s health. You can conduct an audit whenever you like. However, doing it on your own can get difficult. This is where affordable SEO services in Kolkata can help!

How SEO Consultant Services in Kolkata Help with Website Audits

Examine Backlinks

A professional web audit will conduct a complete analysis of your backlink profile for relevance and quality. They will use the correct tools to:

• Find out toxic links, remove spammy links to avoid possible penalties.
• Evaluate the diverse referring domain links to ensure a natural backlink profile.
• Track link velocity by checking the new backlink rate since rapid spikes usually raise red flags for search engines.

Optimize Images

Image optimization is significant for generating traffic to your website. Images boost SEO rankings, and they can include:

• Image type
• Image dimensions and size
• Image description and name
• Image alt tags

Inspect Technical SEO Elements

This category involves crawling and indexing. An in-depth crawl analysis of your whole website is important. Tools like SEMrush help here, looking for detailed problems that don’t include duplicate content or broken links.

Your local SEO company in Kolkatawill also check the indexing status of every web page. Unindexed pages don’t rank in search engines. In such cases, the experts will use Google Search Console to identify these pages.

Check Content Quality

A SEO outsourcing company in India will perform an intensive audit to examine the quality, freshness, and relevance of all the content. You need to consider AI optimization as well. This examination will include:

• Reviewing older content for relevance and accuracy. Updates will be necessary to boost search rankings.
• Checking bounce rates, time-on-page, and scroll depth. This is done in Google Analytics to identify the content users are engaging with.
• Ensuring content meets the user’s intent. This is accomplished by matching content with keywords and providing helpful, actionable information.

Assessing On-Page SEO

The best SEO company in Kolkata will surely examine on-page elements. On the main page, they will:

• Ensure the meta descriptions and title tags are unique, within the assigned length, and keyword-rich.
• Structure the content with clear headers, reflecting the keyword themes. This way, search engines can grasp page hierarchy easily.
• Use plugins for content optimization with items related to search and keywords.

Identify Duplicates

SEO and website are inseparable, but copied content can end up on your SEO objectives. Penalties become a possibility. So, it’s important to identify whether your website has duplicate content, which disrupts URLs and clogs SERPs.

Therefore, the digital marketing service in Kolkata, with their expertise, will ensure your content is unique and relevant.

Analyze Site Architecture

It’s important to make sure search engines and users can navigate your website without any issues. Evaluating your site’s architecture becomes necessary. It’s done by:

• Using a site crawling tool to locate and fix orphaned pages.
• Ensuring important pages are accessible with a few clicks.
• Implementing breadcrumbs for enhanced indexing and navigation, particularly on larger websites with complicated structures.

Ensure Accessibility

The website will be checked on different mobile devices. This is done to make sure the design is responsive and optimized for flawless adaptation. The key areas of focus include:

• Verifying links and buttons are spaced perfectly for touch screens. The fonts should be readable as well.
• Using Google PageSpeed Insights to examine and optimize the loading time for mobile pages.

So, are you ready to give your website a fresh lease of life with Digital Concepts? Get a quote about website audits now – reach out to us!

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.