Shopify Startup: A Step-by-Step Guide to Launching Your Store

By Mitali Purkait Ghosh on August 19, 2025

In 2025, the best choice for your business is to take it online!

We understand that taking a business online seems like a daunting ordeal. But you can overcome it with the right Shopify development services by your side!

Shopify comes with awesome tools and features that make scaling your business an easier task than expected. So, let’s explore how your Shopify store is made!

Stages of Custom Shopify Development

Step 1: Sign Up

Before the configuration, personalization, or testing, a Shopify account has to be created. Then, you need to register a domain with your store’s name. In the beginning, your store will have the myshopify.com URL as default, but you can modify it later on.

If you already have an operational online store, you can transfer that domain to Shopify. In this stage, you might need assistance, and that’s where a web design and development company comes to the rescue. They will help you map your domain to the Shopify account.

Step 2: Select a Theme

The Shopify theme decides your store’s look, navigation, product assortment, content layout, and menu setup. Needless to say, it’s an important decision! You need to discuss this properly with a Shopify development company in India, which will help you with theme installation and customization.

Step 3: Add the Products

As you add products to the Shopify store, you also need to add pertinent details and clear images. If there are many versions of one product, you need to add variants for every available option.

Shopify recently introduced metafields that unlocked possibilities. For instance, if you have an apparel store, you can add delivery estimates or a size chart to product pages. Most Shopify ecommerce development companies wisely utilize metafields to create personalized and dynamic shopping experiences. They will also create dynamic collection pages on your Shopify stores.

Step 4. Configure Payment and Shipping Settings

Abandoned carts and delayed delivery times often lead to customers turning their backs on you. Therefore, shipping and payment settings are the deal-breakers for a successful Shopify store.

Thankfully, both settings are easy to do on Shopify. Additionally, Shopify has unbeatable payment providers, giving you access to more than 150 reputable payment providers.

Step 5: Storefront Customization

To sell your products online, you need a storefront. This is where you stay ahead of your competitors. It’s the customizable interface that showcases your brand, products, and overall shopping experience to customers.

Want to know more about Shopify? Read this blog!

You’re Done! Now to Launch!

After all these steps are done, all you have to do is remove the store’s password and announce your opening! Don’t forget to install a dash of excitement and drama in your store launch.

Besides a fantastic Shopify store, you will need a combination of running display and search ads. And these have to be combined with improving your store organically through blogging, influencer marketing, and social media. While you might not consider this a part of your store setup, you’ve got to get that store visible for visitors!

At Digital Concepts, we help build Shopify stores and prepare you for a grand launch! We make sure the internet knows who you are. So, reach out to us today to know more!

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.