Schema Markup 101: Boost SERP Visibility with These Essential Types

By Mitali Purkait Ghosh on December 2, 2025

In SEO, the website’s content is the vehicle, but the schema markup is the high-octane fuel that makes it perform like a super-car on SERPs.

Schema, written in the preferred JSON-LD format, is a vocabulary of tags added to the HTML. This helps search engines like Google and Bing understand the content more deeply.

That said, did you know there are more than 800 types of schema? But Google only supports a limited number. So, here are some of the most popular schemas digital marketing agencies focus on.

Types of Schema Markup in SEO

The Foundational and Business Schema

These are the main building blocks that inform search engines about who you are and what you do.

Organization Schema

The Organization Schema defines your brand’s official name, logo, website, contact information, and social media profiles. It helps Google construct your knowledge panel for branded searches, boosting overall brand authority and trust signals. Digital marketing agencies in Kolkata will add it to your homepage and ‘About Us’ page.

Local Business Schema

Local Business is a sub-type of Organization and crucial for brick-and-mortar businesses. It provides specific information like phone number, geographical coordinates, physical address, and operating hours. Local search results are dominated by this schema, enabling features like business hours and location on Google Maps snippets.

Content-Specific Power-Ups

These types of schema are applied by digital marketing services in Kolkata, India, to turn your content pages into eye-catching results.

Article Schema

This advanced schema markup technique for SEOprovides context for editorial content. This includes the headline, author, publication date, and featured image, best used on blog posts, news stories, and detailed informational articles. It helps content publishers get larger, more engaging snippets, which can sometimes appear as Top Stories or enhanced article listings.

FAQ Schema

The FAQ Schema marks up a list of questions and their corresponding answers directly on a page. It enables a highly visible, rich result where questions are expandable directly in the SERP. This allows users to get answers without clicking, which significantly increases your SERP real estate. Whether you are optimizing your website for AI-driven SEO with LLMs or for Google’s SERP, this schema is essential.

Video Schema

Video schema helps search engines understand and show your video content in search results. Adding this to your webpages provides extra details about your video, such as the title, thumbnail, description, upload date, and video duration. The search engines can use this information to provide users with rich results, making your video content stand out and generate more clicks.

Ecommerce and Trust Schema

If you have a store or rely on customer feedback, a digital marketing agency in Indiaknows these schema types are non-negotiable.

Product Schema

At Digital Concepts, we know this is the most important schema for ecommerce. It details the product name, image, description, and links to the Offer Schema. It also turns a standard listing into a product-focused rich result with essential buying information directly in the SERP. Click-through rates and buyer confidence are, thus, increased.

Review/Aggregate Rating Schema

It marks up the average rating and total review count for an item. The schema displays the coveted star rating next to your search snippet. This visual’s trust signal is among the most effective ways to boost CTR, as star ratings instantly communicate quality and social proof. SEO outsourcing companies in India implement this schema on product pages and the home page.

Our blog merely scratches the surface of schema types. Finding the right ones for your website is possible, along with a customized solution that turns you into a SERP powerhouse! Contact us today to know more.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.