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How a Digital Marketing Agency will Strategize Your Content Marketing Lifecycle

By Mitali Purkait Ghosh on October 21, 2020

When you are coming to a digital marketing agency for marketing your business or getting experts for hiring on demand, it is obvious that you will look for ways to create an everlasting impression. And for that, content can be the most effective tool. The value of informative and unique content is never going to get diminished and that is why you must invest in the content marketing lifecycle.

In the following points, we will be discussing how we, at Digital Concepts, will be creating the perfect strategy keeping the content marketing goals in mind. This will help you get a glimpse of what any reputed digital marketing agency should do too for getting the most of your content marketing endeavor. Take a look at the following points to know more.


The first and the most crucial step for a successful content marketing strategy is research. The research involves a lot of factors that will need your serious consideration. These factors include,

  • Conducting the market analysis to find out what the demand of the market is
  • Running research on your competitors too so that you get to know what they are doing and how unique you can become
  • Running a content audit to find out what needs your immediate attention
  • Identifying your keywords and gap with the content and keyword. Find out if you are using the right keyword in the content to appear on the search results
  • Choosing the sales funnel that will offer you most of the leads
  • Working on the ideal persona of your buyer. This way you will become able to offer your consumers an almost personalized experience.

Ideation and Planning

Once you are done with the phase of research, you need to come up with the ideas for the content and plan it well. For that, again there are few factors that include,

  • Choosing the relevant business metrics so that you can offer the most relevant information
  • Using Objective and Key Results or OKR planning system to achieve short term goals
  • Finding out whether the key results are going by the vision that you have set for the business
  • Brainstorming with your team and the experts you are partnering with so that you can come up with ideas that will help you achieve the key results
  • Creating your action plan now. Find out how you will be implementing the plans that you have.

This is where the digital marketing company can lead you in the right direction in order to achieve long-term goals.

Content Creation and Optimization

Now, let’s come to the basic and the most important part of the content marketing endeavor. Follow these steps.

  • Research which topics are resonating more with your brand and consumers
  • Decide which kind of format will work for your audience. Take a cue from your competitors or you can experiment too
  • Now work on creating compelling unique content that will grab the attention of the readers with quotes, data, graphics, and stats
  • It must be SEO-friendly and easy to share on social media

Content Distribution

Good content can get lost in the crowd if not distributed well. So, for that, you need to do the following,

  • Create a distribution strategy for publishing and sharing
  • Collaborate with influencers for a wider reach and more authentic marketing
  • Use communities, high-quality links, and paid ad campaigns to get an instant result and boost in the traffic
  • Leverage your email list and send content in newsletter format


A successful marketing plan will always need analysis and improvisation. So,

  • Analyze the metrics to find out what worked and what did not
  • Measure your content performance and find out if they are meeting your goals or not
  • Make the correction and launch the improvised plan

If you are looking for digital marketing services India that will help you with all of these steps and get the most of your content marketing endeavor, then come to us at Digital Concepts. Visit or call at +91 980140672 now.

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