Google’s “Read More”: How Search is Changing & What It Means for Your SEO

By Mitali Purkait Ghosh on January 8, 2026

Of all things, no one can accuse Google Search of being static, but every so often, a change arrives that shifts it all. If you’ve spent any time on a desktop browser recently, you might have noticed a subtle but powerful addition to the search results.

We’re talking about the Read More link!

This is not a cosmetic tweak to the meta description, by the way. It’s actually a functional evolution of the SERP that changes the way we think about user intent and content structure. Here’s everything digital marketing companies in India need to know about Google’s latest update. 

Google Rollout Update: Beyond the Traditional Snippet

The goal of a search result was to give you a brief blurb to help you decide whether to click. Once you clicked, you landed at the very top of the webpage and had to scroll to find the answer you were looking for.

Google’s new Read More links change that dynamic. Instead of merely taking you to a URL, these links often function as anchor jumps. 

When a user clicks, Google navigates them directly to the specific paragraph or section of the page that addresses their query. Needless to say, this changes things for digital marketing in Kolkata. 

Why Google is Moving Toward Direct Answers?

This update is about efficiency at its core. Google’s internal data consistently shows that users want answers with as little friction as possible. By emphasizing specific sections of a page, Google is effectively bypassing the fluff. Skipping past the long intros, hero banners, and repetitive prefaces, Google is taking the user straight to the meat of the content.  For the user, this is a massive win. It saves time and ensures that the page they are about to visit actually contains the information they need. For SEO outsourcing companies in India, it presents a new set of challenges. Now, strategies have to change if we want to capture and hold a reader’s attention.

The Impact on SEO: Every Section is a Landing Page

The biggest shift for the best SEO companies in Indiais the realization that the above-the-fold area is no longer the only entryway to your site. If Google is dropping users into the middle of your H3 subheaders, that section needs to be able to stand on its own.

We’re moving into an era where individual sections of a blog post or service page act as mini-landing pages. If a user lands halfway down your page and the context isn’t clear, or the formatting is a mess, they will bounce.

How to Optimize for the Read More Era

To make the most of this update, digital marketing services in Kolkata have to prioritize structure over style. Here are 3 ways to adapt:

• H2 and H3 tags are clear signposts. For instance, a heading like “How to Fix a Leaky Faucet” will make Google more likely to link directly to that section. 
• Each section should start with a direct answer or a TL;DR, giving the user what they came for instantly.
• Bullet points, bold text, and short paragraphs make it easier for Google’s crawler to identify the answers in your text.

The search engine is becoming more of an answer engine. If you think it’s time to change things up, do a quick SEO audit of your website. And if you need an expert opinion, Digital Concepts is here to help! To know more, reach out to us at sales@digitalconcepts.in.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.