Results and ROI – The Drivers for Digital Marketing Solutions

By Mitali Purkait Ghosh on December 10, 2018

The digital marketing industry is extending far and wide. There are hundreds of companies and thousands of freelancers who are joining this bandwagon every month. In this crowd with trends and strategies constantly shifting, how does one sell digital marketing services? Or in other words, how do we, as a digital marketing agency, show the value of treading this path to our clients? Interestingly, we work in a market where several businesses try to DIY their campaign and others settle for working with freelancers who work with them at throwaway rates. This brings us to an important question: What is the incentive for a business to work with a professional agency over hiring a freelancer or simply managing the campaign on their own? Is there visible digital marketing ROI in 2025? This is where we approach a project methodically and do the following things –

How Data-Driven Digital Marketing Maximizes ROI 

So, how can we increase ROI with digital marketing services? Well, keep reading to find out!

Identifying & Articulating the Problem

While most freelancer run SEO campaigns or DIY campaigns give marginal results, clients tend to be happy seeing them. They often don’t see the missed opportunities with their campaign and enjoy the limited results they earn. This is where one of the most important parts of selling our digital marketing services is to help clients realise that they have a problem with their campaign. It may be dull and boring static pages on the site or the HTML code itself that is limiting their progress. Our experts carry out an in-depth audit of the site and articulate the problem in front of the clients with data-driven marketing strategy to maximize ROI.

Suggesting Actionable Plan

As a digital marketing company we can suggest the most aggressive marketing campaign but is it palatable for the client? Does the client have the marketing budget to support such campaigns in the long run? We don’t believe in short bursts at glory but running a campaign that offers tangible results to our clients and lets them stay ahead of competition. This is why we always come up with an ‘actionable’ plan. We work on a plan that takes into consideration the client’s budget, competition and is mapped against the short and long term objectives. This is how we boost ROI with a data-driven digital marketing strategy.

Collecting Relevant Data

The true power of effective marketing can be unlocked by understanding your audience. If we want to create campaigns that resonate and drive results, we need to know who your customers are, how they behave, and what they want. 

So, we collect insights from multiple data sources, including website analytics, social media metrics, and customer data. 

• Website analytics provide valuable information on traffic sources, top-performing pages, and user behavior.
• Social media metrics provide insights into engagement, audience demographics, and trends on platforms such as LinkedIn, Facebook, and Instagram. 
• Customer data is collected through surveys and a CRM system, which helps to identify preferences, buying habits, and pain points. 

By combining these diverse perspectives, we gain a clearer picture of the customer journey. This provides a deeper understanding of your audience, which helps us to tailor your marketing strategies for maximum impact. 

Leveraging Predictive Analytics

Predictive analytics uses AI algorithms and historical data to forecast future behavior. This helps us to determine trends, predict customer demands, and proactive adjust the marketing campaigns. For instance, if we work with a retail brand, we can use predictive analytics to identify the best time to launch seasonal campaigns, optimizing sales and reach.

Personalizing Marketing Efforts

Consumers demand personalized experiences, and data lets us deliver them efficiently. From retargeting ads to customized email recommendations, data-driven marketing allows one-to-one engagement. For example, we can create personalized product suggestions for an online store, which would increase order values and improve customer satisfaction.

Optimizing Campaigns in Real-Time

Agility keeps the data-driven strategy moving forward. Tracking campaign performance in real-time lets businesses make data-backed adjustments on the go. This improves results and reduces wasted spend. For instance, if a social media campaign isn’t driving adequate engagement, we will analyze the data to find out when the target audience is most active during the day.

Showing Results & ROI

This is where promises meet reputation. As a full-service digital marketing agency, we are as good as the results we offer our clients. We know how to measure and improve digital marketing ROI. The sole purpose of our digital marketing campaigns is to show measurable results to the clients. From increasing visibility to improving the conversion rates, the main aim of our campaign is to help clients meet their marketing goals. We adopt a methodical approach, exploring the best practices that are in sync with the latest trends in the industry. The performance of the campaign is measured continuously to ensure it is in line with the intended goals.

That’s how we sell our digital marketing services in a highly competitive industry. If you have been looking to work with a seasoned team that can deliver results and ROI, Digital Concepts would fit into your bill perfectly. We have a team that has gained experience working on a variety of projects and keeps abreast with the latest trends in the world of digital marketing. Write to us at sales@digitalconcepts.in or simply buzz +91 98301 40672 and we shall discuss the project in details.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.