Why Should You Give Your WordPress Site a Fresh New Look Every 5 Years?

By Mitali Purkait Ghosh on May 20, 2024

The internet is a dynamic, living, and breathing entity. Similar to language, it keeps getting updated by the current generation. If you spoke in a Pacific Northwest accent from the 1930s on the streets of LA today, you would be considered a lunatic or a time traveler! Similarly, an outdated WordPress seems weird and unappealing to both users and search engines.

That’s why your website needs a fresh redesign every few years to stay updated with the latest trends and technology. Digital Concepts is a reputable custom WordPress development company that can help you make the necessary changes to your website and update it to the latest standards.

Why should I redesign my WordPress site?

You may be wondering that you have a perfectly functioning WordPress site. So, why should you redesign it? Well, there are several reasons. Let’s explore them:

1. Security

The security standards 5 years ago are way different than whatever they are today. Malware wasn’t as advanced, AI bots weren’t as capable and standards like GDPR and CCPA didn’t exist. You could get away without an SSL certificate on your website a few years ago.

However, it’s so crucial in modern times that some hosting and domain providers bundle it with your subscription. That’s why you should redesign a website with WordPress to the latest security standards to protect your business from cyber-attacks and fill out the vulnerabilities.

2. Design Trends

Design trends have evolved over the years and will continue to do so in the future. A few years ago, parallax scrolling, bulky sliders, flat design, and flashy elements dominated WordPress websites. If yours is stuck in 2019, these design attributes may seem familiar. The advantage of website redesign is that you get to keep your website looking fresh.

When you outsource WordPress development to Digital Concepts, we make sure to update the design to the trending standards of today that focus on minimalism over flashiness. That means:

• More efficient use of white space
• Simple yet sleek layouts
• Responsive functionalities
• JavaScript(JS) enabled micro-interactions
• Subtle animations, and more

3. Typography Trends

Typography trends have also shifted considerably with an increased focus on readability and UX(user experience). A while back, visual appeal dominated the font choice. That’s why unconventional fonts weren’t an irregular choice for designing your website. Unlike the typography trends of 2024, there was no focus on creating readable and scanable content either.

However, as a web development outsourcing company, Digital Concepts has witnessed changing trends and implemented them for our clients. We recommend variable fonts that make websites more readable and scannable with clear distinctions in titles, subtitles, and body content. 

4. Tech Innovations

If you’re a travel company, you would be able to impress and win new clients with a website that has a video background. If you did this in 2019, your site would be very slow and drive away your customers. However, modern compression and embedding technologies make video background websites very lightweight and quick to load.

Moreover, there are several optimization technologies that are very common for a fast WordPress site in 2024. Some of them include:

• Lazy loading
• Image optimization
• Code splitting, and more.

Pre-built third-party extensions with better features are also widely available, some of them for free. They allow you to add advanced data analytics, track your social media performance, add e-commerce features, and more.   

So, how to redesign a WordPress website? Well, you can go through hundreds of hours of online courses to DIY it or even hire an in-house web development team. However, the most cost-effective and best method is to outsource WordPress development to experts at Digital Concepts. Still not convinced? Have a look at our diverse portfolio. Click this link or call away at +91 98301 40672 to explore how we can transform your site. 

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.