Supercharge Your Website Development Goals with Google Tag Manager

By Mitali Purkait Ghosh on September 24, 2025

Do you want to take your site to the next level?

Along with the necessary design and development practices, what you need is a secret weapon. It’s a type of all-in-one tool that doesn’t just streamline your website development, but can also boost your marketing efforts.

Any guesses? Well, it’s Google Tag Manager (GTM). A reputable website development company, like us at Digital Concepts, knows this. We are well aware of leveraging GTM to reach your business goals and scale your website.

Let’s take a closer look at this blog and explore how GTM can help you.

A Brief Overview of Google Tag Manager

Google Tag Manager is a free, yet powerful tool that manages all your website tracking codes. These codes (also known as ‘tags’) help you track things like button clicks, form submissions, etc. Besides that, the tool also lets you track how users navigate your pages.

Without Google Tag Manager, you have to add these codes manually, which is invariably a time-consuming procedure. Added to that, this manual process also carries a lot of risks. As much as one silly mistake, and your whole site can go down! Google Tag Manager simplifies this whole procedure for you.

Why Do You Need GTM for Your Website?

Now that you have an idea of what Google Tag Manager does, let’s take a look at why you need it for your website-

Super fast tag deployment

The very first benefit of GTM is that it lets you add or alter tags instantly. You don’t need to seek help from a website developer for every single change anymore! This means you can now launch campaigns much faster. That’s the reason why the best marketers and the best website development services in India prefer using GTM. Because they are well aware that speed is what makes the difference during campaign launches.

Serves as the control centre for tags

Another benefit of using GTM is that it lets you have all your tags in one place. So, you don’t need to hunt for code snippets. You can manage Google Analytics and Facebook Pixel. Apart from that, you also have the liberty to handle your Google Ads tags! It is all present there in one dashboard. Such a structured method helps prevent errors and also makes your life easier!

It helps enhance website performance

Too many tags carry the risk of slowing down your website. And you know what slow sites lead to? That’s right, lost customers! However, GTM loads tags quite efficiently and makes sure your site operates in a quick and responsive way. And a fast site translates to a great user experience. This is another reason why the best website developer in India focuses on using GTM.

How to Get Started with Google Tag Manager?

Setting up GTM is simple. First of all, you need to create an account. After that, you receive two small code snippets. Once you have those snippets, you have to add them to your website’s code. This is a one-time process. Also, if you seek help from a WordPress website design company in India, they can do it for you.

Once everything is set up and installed, the fun begins! You can now create tags, triggers, and variables. Tags represent what you want to do, and triggers represent when you want to do it.

At Digital Concepts, we assist businesses in using Google Tag Manager to create custom solutions effectively. Deemed as one of the best website development companies in Kolkata, we can surely leverage our GTM expertise to streamline your website and supercharge your marketing goals! Contact us to book an appointment today!

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.