Zero-Click Search Optimisation: The New Fad to Stay on Top of SERPs

By Mitali Purkait Ghosh on February 23, 2026

Nowadays, if you Google something like ‘how to maintain my motorcycle,’ you don’t even have to click on a link and enter a website! You’ll have a summarised answer under the ‘AI Overview’ section, positioned right at the top of the SERP.

This is exactly what a ‘zero-click search’ is. Although it impacts traditional SEO practices, it is actually the new trendin the digital landscape. And businesses nowadays are increasingly trying to acquire this position to make sure that they remain the dominant voice in their niches!

So, let’s explore this blog and learn more about zero-click searches and how the best SEO services in Kolkata can help brands acquire and maintain that position.

Embracing the AI Revolution

Google has slowly shifted from being a search engine to being an answer engine. Gemini AI collects and synthesises information from multiple credible sources and provides a summary.

So, to stay relevant and atop of search results, what you need is a definite AI search visibility strategy. This means defining your brand message clearly so that AI models recognise your website as a credible source of information in your niche.

How to Optimise for ‘Position Zero?’

Now that you know what a zero-click search means, let’s look at the ways you can structure and optimise your content to make it appear at position zero-

• Focus on creating FAQ-style content: The first and foremost thing you need to do is create FAQ-based content, which answers the ‘who, what, where, and why’ questions directly. 
• Master schema markup: Schema markup is a great way to add structured data to your website’s HTML code. This helps search engines understand the context of your content clearly, which increases the chances of your content appearing in zero-click searches.
• Focus on local SEO: Make sure that your Google Business Profile contains the necessary details of your business. This way, your business shows up in local packs without requiring the user to visit your website!

These technical tweaks are a part of on-page SEO practices. So, if you find these too difficult to deal with, seek help from affordable SEO services in Kolkata. They house experts who can help you implement these technical elements without draining too much of your resources. This ensures that your website is readable to search engines, AI bots, and humans as well.

Don’t Forget E-E-A-T Compliance!

Google always prioritises content that aligns with E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. So, even if a user doesn’t visit your website, appearing in the ‘featured section helps build immense credibility for your business.

That’s exactly why you may see the best SEO company in Kolkata putting more focus on aligning your website content with E-E-A-T guidelines. They understand the importance of credibility in this AI-first age and can ensure that your brand remains visible.

Wrapping Up

Zero-click search is the beginning of a new era. It is encouraging businesses to create better, more concise, and highly relevant content that addresses the pain point of users directly. Traditional organic traffic might still be vital, but appearing at position zero has become a powerful way to influence the customer journey.

That being said, if you are planning to appear on position zero, we at Digital Concepts can help you out! We are a result-driven digital marketing agency in India that can balance those traditional click-through goals with the new visibility metrics. Contact us for any further queries!

F.A.Qs

1. Is ‘position zero’ the same as featured snippets?

Yes, position zero is essentially the same as featured snippets. That’s because it refers to any information that appears on top of organic search results in SERPs.

2. How can I determine if my content is appearing in zero-click searches?

To determine whether your content is appearing in zero-click searches-

• Go to Google Search Console
• Check the ‘impressions’ and ‘clicks’ fields.

If you see that your website is receiving deeper impressions along with a low CTR for some particular queries, it signals that your brand is appearing in zero-click searches or AI overviews.

3. Can AI-generated content help in reaching position zero?

Not exactly! Google always gives priority to content that complies with E-E-A-T guidelines. So, even if you’ve used AI to draft content, make sure to tweak it and inject some real-world experience, and cite reputable sources to make your content appear in position zero.