How to Do Effective Link Building with Linkable High-Quality Content?

By Mitali Purkait Ghosh on June 29, 2021

When it comes to the search engine rankings, the user’s query is the primary preference. And that is why the algorithm constantly changes so that the users can get the right information right at their fingertips. Hence, only authentic and trustworthy content will rank higher. So, the content that gets more external links from a different website is more trustworthy than others.

With 91% of B2B organizations and 86% B2C organizations using content marketing and regularly improving their skills with expert techniques, you surely don’t want to fall behind. That is why you need to invest in and hire a copywriter who can develop valuable content for your brand. And to make it valuable enough in terms of link building, you need to read this blog about link-building strategies that work in 2025.

What is High Quality Linkable Content?

Before we get into the drill of link-building strategies in SEO, or how to make content high-quality and more linkable, it is necessary for you to understand what high-quality content is. Given the current competitive market, most businesses are investing time and effort in creating more credible and informative content that will help the consumer make an informed decision, as well as help the brand in inbound marketing. In this respect, you need to know that this type of content is very different from the ones that have keywords stuffed or linked to the business’s home page or the product page. This type of quality content will help you build more authority for your website.

Link building is not just another way of content marketing where you only create content to boost your website traffic. It is a technique that helps in getting inbound links for your website from another high-quality blog or article published on a site that gets more high value traffic.

This is the reason you need to hire content writing services is that professional writers will help you create content that can be effectively used for high value link building. Now, if you are wondering how to do that, take a look at the following points.

How to Create Linkable High-Quality Content?

Skyscraper Technique to Understand Content Landscape

This high-quality backlink technique is helpful to develop link worthy content and use that to reach out to the right audience. For that, market experts at Digital Concepts believe that you need to create long form content. Even studies show that long form content of word count 1k-2k gets more social shares than the shorter ones. It gets 77.2% more referring domain links than the ones less than 1k words.

Choosing Right Topic for the Content

This is an important step as you are catering to the audience’s query. While searching with the keyword on Google, pay attention to the search suggestions. At Digital Concepts, our website content writer uses tools like Buzzsumo and SEM Rush as well as Quora too to find the right topic to develop content that will get more search value.

Creating Superb Quality Content

The next step is creating high quality content. For that, the writer needs to do the industry specific research and custom research for the brand. For custom research for the business, insights from social media and Google Analytics can be helpful. Getting stats and data while you cite the authentic sources will also enhance credibility. For example, when you are reading about the fact that long form content gets more backlinks and social shares, if you see the study that was done on 912 million blogposts by BacklinkO, it will become more trustworthy. Using interviews for custom quotes or user-generated content will build the emotional foundation. Finally, citing several authentic resources will also build credibility.

Prioritize Guest Blogging

Guest blogging involves contributing blog posts or articles to another website in your niche. In return, you usually gain a valuable backlink back to your own website, generally inside your author bio or inside the content’s body itself. This is a great link-building in SEO example.

Prioritize websites that are extremely relevant to your target audience and industry to become a successful guest blogger. A link from an irrelevant website holds minimal value.

Don’t forget to offer well-researched, valuable, and original content that aligns with the host website’s editorial standards.

Look Into Digital PR

Digital PR is another type of link-building strategy. It’s the art of gaining editorial links and attracting media attention by conducting original data studies, creating newsworthy assets, or developing valuable resources. This is a proactive approach to link-building that usually results in natural, high-authority links from influential blogs, news outlets, and industry publications. 

Sign Up For HARO

Help A Reporter Out (HARO) is a service that connects expert sources with journalists. For businesses and SEOs, it’s an awesome way to obtain high-quality media links from reputable publications and news outlets by offering expert insights and quotes.

A representative from your business or brand can sign up as a source. You’ll start receiving emails from journalists seeking expert opinions on several topics. When you find a question relevant to your industry, you can craft a response and reply to the journalist. 

Get Branded Links From Interviews and Podcasts

Being interviewed for online publications or appearing as a guest on applicable podcasts is a great way to attain branded backlinks. When you get featured, the interview article or podcast show notes will usually contain a link back to your website. This could be a homepage link or a particular landing page link that you want to promote.

Beyond link-building, you obtain exposure to a new audience, which builds brand credibility and awareness. You can also position yourself as a specialist in your niche.

Lucky for you, we, at Digital Concepts, use strategies to help you scale link-building efforts for our clients. So, no matter whether you cater to B2B or B2C market, our SEO content writing services will help you create high value content for SEO link building. Do you want to know more about what we can do? Visit us today at www.digitalconcepts.in or dial +91 98301 40672 now.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.