SEO Content Writing Tips for Better Content | Digital Concepts
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10 SEO Content Writing Tips You Must Follow to Improve Your Skill

By Mitali Purkait Ghosh on October 7, 2020

In the complex process of digital marketing, two significant components are SEO and Content. Both of them go hand in hand. Without high-quality error-free unique content, SEO will be impossible. Without proper SEO strategy implemented in the content, the write-up will be lost probably in 50 pages of the SERP and thus into oblivion. Hence, to serve the purpose of getting more traffic on the website and more ROI eventually, it is necessary for you to follow these SEO content writing tips for beginners that we, the experts from Digital Concepts, are offering here. Read on to get enlightened.

Write for the Audience
The job of a well-written content is to offer the consumer the right amount of relevant information and convey how the product or the service the brand is offering will benefit the customers. Hence, the content should be consumer-centric, not just sale-centric. That is why you need to write to your audience first. You cannot and must not pitch sale for your products and services in everything you write. This is why quality copywriting services are much sought after. Customer-centric content is proving to be more successful during the pandemic situation worldwide, as our experts have witnessed. And that’s one of the essential tips for creating SEO-optimized content.

Keep It All Under the Same Roof
Most of the time, the content for any brand remains scattered all over the internet. Some remain in the blog, some on the website pages, and some on social media. However, this should not be the case. Keep all your content unified and under one roof. Your website should have a dedicated blog page for the blogs and infographics. The website should also take the user easily on social media and the whole content plan should look comprehensible and coherent. Following such actionable SEO content writing tips to rank higher is sure to make you produce quality content that outranks your competitors.

Play With Tonality
Tonality plays a crucial role when it comes to SEO content writing. Whether it’s a blog post, an article, or a product description for that matter, the right tonality can keep the readers engaged. On top of that, playing with a variety of tonality also steers clear of monotony from the content. This enhances user experience and also helps to significantly increase overall session time, thereby making your website rank higher on SERPs.

Go for Catchy Headlines
This is perhaps the most underrated but most important thing for SEO content writing services. The headlines of your content should pack the punch so that it doesn’t get lost in the crowd of hundreds and thousands of similar content talking about similar products. Never underestimate the power of a catchy headline. Along with that, create interesting meta-titles too so that it further explains the topic while grabbing the attention of your audience.

Craft content based on user search queries
In 2025, the most effective SEO content is the one that addresses what users are searching for directly. So, to craft such content, make sure to do a thorough keyword research to understand user intent effectively. Along with that, try to explore the different phrases that they use to search for their queries. After you’re done with these, now it’s time to craft content that answers these queries. This approach helps users locate what they’re searching for easily, thereby leading to higher ranks! And if you’re looking for some extra help, here’s some more information on how Google helps rank webpages in SERPs.

Use Keyword-Rich Phrases
Keyword placing in content is not so tricky if you know how to make it sound natural. When you are writing, use the keyword in the content body as well as in the headline so that your consumers and the search engine get to know what the content is all about. That’s one of the essential skills of professional content writers that helps websites rank higher in SERPs. For uploading blogs, you can use the blog tags with the keywords so that they appear on the relevant searches too. While sharing your content on social media, use hashtags with the keywords so that people can easily find them.

Structure Your Post Well
A flat content with no heading, subheading, paragraph, or bullet points looks extremely unimpressive. And it bores the reader too. So, when you are planning your content, make sure you are structuring it properly. Use the headline case or H1 tag for the headline. For subheadings, you can use H2 tags. While explaining steps or tips, you must use bullet points to keep it crisp and easy to read. While structuring the idea, keep it easy flowing. After the introduction, use small points to offer the reader relevant insights. Keep it conversational while anticipating the relevant questions and answering them. When you outsource SEO services, ask for sample content so that you can get some idea about what you are going to get. That’s the best way to answer questions like how to write SEO-friendly content.

Make Use of Visual Content
Written content is great to deliver information. But, no matter how you format it, it’s still a bunch of words and sentences! And owing to the decreased attention span amongst users nowadays, most of them would scroll/ swipe away and won’t bother to bat an eye! However, if you insert visual content, like infographics, flow charts, images, videos, etc., people are more likely to stay engaged with your content. Not just that, but these elements also help make your content more digestible and visually enticing, and can help boost your SEO efforts.

Propel Content with Social Media
Social media is an extremely influential platform for sharing and promoting your content. That is why you should incorporate the share button in your blogs. Share your content on your social media pages using proper and crisp captions, hashtags, and Call-to-Action. Repurpose your content on social media at regular intervals to get more visibility and more clicks.

Craft compelling meta descriptions
Meta descriptions serve as your content’s advertisement! These are short, crisp snippets of text that explain what your blog/ article consists of and appear below the page title during search results. So, don’t forget to write concise and compelling descriptions that accurately summarize your content. Also, make sure to include the primary keyword in the meta description. This helps in enhancing CTR, which is crucial for SEO.

So, now as you know about these SEO content writing tips, what are you waiting for? Take one of the first steps to create search optimized content, and hire us as we provide affordable content writing services that go perfectly well with SEO strategies. Visit https://www.digitalconcepts.in/our-services/internet-marketing/content-writing/ for more details or call at +91 98301 40672.

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