14 Free SEO Tools to Ensure Success in Digital Marketing
digital marketing tools

14 Free SEO Tools for Your Digital Marketing Success

By Mitali Purkait Ghosh on January 15, 2024

Are you planning to rev up your SEO strategy or want to optimize your posts? There are plenty of content writing tools and free SEO tools that will help you identify the route map to improve the visibility of your website. However, for beginners, locating the perfect set of tools can be a daunting task. If you are searching for free Content Marketing tools and SEO tools that are equally good as their paid counterparts, then go through our blogs. Our seasons digital marketing experts have analyzed to bring you the most powerful free tools to aid the search engine optimization process. Find out what their benefits are and the reasons for which they are rated as the best.

1. Google Analytics

Google Analytics

If you want to get your hands on optimizing your website using Google Analytics, use the latest version of Google Analytics 4. Although it may not be the best tool but certainly one of the most powerful software as it collects app and web data, adds privacy controls, offers predictive capabilities, and integrates with various other platforms effortlessly. You won’t even have to start from scratch if there is a website that is being built on Universal Analytics.

2. SEMrush


The all-powerful suite of SEO tools helps you locate the right keywords and the strategies of your competitors. Apart from this, it helps in tracking your website rank. One reason that has gained traction among the professionals applying optimization techniques is its user-friendly interface and powerful features. It is undoubtedly a go-to option for professionals and beginners.

3. Ahrefs


Ahrefs is another tool that is best known for analyzing backlinks. It will help you get your backlinks as well as peek-a-boo on the competitors’ links secretly. If you are trying to strengthen the backlink profile, using this tool will help you get robust results.

4. Yoast SEO

Yoast SEO

Yoast SEO is a plugin that allows your site to perform better in Google. It also helps your content acquire the highest standards of optimization and the best readable structure. If you have a WordPress website, this tool is going to assist you perfectly by offering recommendations in real time while optimizing the content. It ensures that your website secures the best spot as far as on-page SEO is concerned.

5. Moz


Moz is a comprehensive software tool that helps you improve visibility by providing the best insights and allows you to stay competitive. With over fifty-five SEO tools for professionals and individuals to drive traffic and strengthen the search rankings.

6. UberSuggest


If you are looking for one of the easiest and the most comprehensive tools for digital marketing, go for UberSuggest. With his tools, you can easily find the high-traffic keywords that are not so competitive, and get ideas for content that are proven to rank higher and are shared more often. Apart from this, it will help you get backlink data from your site as well as the competitor sites and know what their SEO efforts look like.

7. Google PageSpeed Insights

Google PageSpeed Insights

Does page speed make a difference to the performance of your site? Today, Google factors in page speed in the site ranking. That is why Google PageSpeed Insights is one of the top tools. Once you enter the site URL, you will come across a wealth of information like Core Web Vitals Assessment, Opportunities, Performance Issues, SEO Score, and Accessibility. If your site’s score is less than 100, you need to follow the advice to recognize those opportunities.

8. Similar Web

Similar Web

Are you keen to see your website performing wonderfully across various metrics or need to get an in-depth view of your competition? Choose SimilarWeb to conduct both functions. Fortunately, it is one of the easiest SEO tools to choose. You can also resort to a limited version. That way, you can get a plethora of information. Just make sure that you are viewing each section accurately to get relevant data that matches your SEO campaign. Adhere to this tool to improve your SEO strategies and rev up your marketing plan in the future.

9. SEO SiteCheckup

SEO SiteCheckup

Are you finding it hard to break through complicated SEO strategies and advanced processes? Get your hands on SEO SiteCheckup as it provides a wide range of features but is not restricted to:

  • Analyzing the SEO issues
  • Monitoring the competition
  • Finding white-label SEO reports
  • Monitoring search engine optimization

Yet to know what this tool is all about? Simply use the first free search and receive the score. If you are lucky, the score may come out to be as high as expected. However, if the score is low, you might have to address the reasons behind it even if it is a single issue. The best part is that you will find it very easy to fix the problems as the tool will assist you in this process.

10. Google Search Console

google search console

Another powerful pick is this powerful tool that experts recommend to almost every SEO professional. Google Search Console is a free SEO tool perfectly suited for digital marketing and provides accurate ideas about the performance of your site. Essentially, it is a must-have tool for every small business. Getting an overview of your site’s optimization health is now within your grip. You might also want to go in-depth to extract more information.

11. Also Asked

Also Asked

You must have often the option People Also Ask when routing your search queries through Google. Also Asked to show you the relevant PAA questions related to the topic you are using. Use these tools to find the subtopics that may be worthy enough to answer your article.

12. Keyworddit


Keyword research is closely associated with those topics that the audience is looking for. Here is the best technique to know the topics that people are discussing. You just have to enter those sub-topics and Keyworddit will help you extract keywords related to that community.

13. Google Trends

Google Trends exposes the popularity of the topic. With this free SEO tool, you can easily get a grip and leverage on trending topics and abstain from creating content that may no longer interest the audience.

14. RankMath


Are you using WordPress? RankMath is going to help you with URL Directs, locating and fixing the dead links on your site, and checking the Google Search Console on your site.

The digital marketing world is an ever-changing landscape. With these 14 free SEO tools, covering a wide range of aspects in search optimization, you will enjoy success once you incorporate them into your strategy. The more effective your SEO strategy the easier it is to win over the digital landscape. Are you searching for the best SEO services near me? At Digital Concepts, we are committed to creating a remarkable online presence for medium and small businesses. Interested in optimizing your online presence? We’re here to help! Feel free to reach out to us at your convenience. Whether you want to delve into SEO strategies or set up a meeting, we’re just a call away. Connect with us at +91 98301 40672 or click here to fill out the form.

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