SEO Improvement Techniques For Doubling Traffic on Your Website

By Mitali Purkait Ghosh on January 4, 2022

Effective SEO techniques are essential for any online marketing strategy. The increased reliance on digital platforms has enabled businesses to expand their reach and connect with customers worldwide. Despite economic fluctuations, many companies have successfully adapted to the new landscape. As we move forward, leveraging online marketing strategies will be crucial for sustained growth and success.

The whole world indeed spends a lot of time on the Internet and this habit can help your business reach new heights. But, do you know how to make it work? All the tricks lie in outsource SEO services of digital marketing agencies correctly. These companies are designed to help you and your business grow big by driving more traffic to your website. Every company understands the basics SEO best practices, such as content optimizing. keyword researching, creating Meta Tags and Meta Descriptions, etc. but is that all? No. You can choose us, the team of Digital Concepts to take a look at your website and audit it to generate double the traffic that you were getting.

Here, are our top 7 SEO strategies to double your traffic for your business.

Creating an SEO Friendly Landing Page for Your Website.

It does not have to be said twice that landing pages are crucial to many businesses and part of advanced SEO strategies for organic success. This page will directly be responsible for the kind of traffic you receive. Earlier people used to have the patience to wait for the page to complete loading to view any website. However, these days the trend is different. Current customers or potential customers will skip your page if it takes more than 4 seconds to load. Therefore, it is important to make sure that minimum loading time is required for your landing page. 

Also, make sure that unnecessary navigations are avoided so that your viewers do not land somewhere else. These issues can be easily solved if you hire any of the best SEO company in Kolkata to advise you on generating traffic. 

Increasing the Number of Content.

If you want to outsource SEO traffic double, start creating more original content. It has been seen that many companies only refer to the links on their website. Plan copy-pasting won’t work. You will have to create original blogs and articles at least 4 times a week to engage the audience.

Hire the services of any of the best SEO companies, to make the best use of internet traffic for your website.

Taking Advantage of Broken Links.

It is uncommon for companies to keep their broken links unused. But what if you turned the 404 pages or dead links to something useful for traffic? These specific links can be created again to sell your product/services, publish blogs and articles, etc. How to make a broken link work?

• Target the broken links on the web.
• Replace with your suitable content
• Informing the publishers of the web, regarding the replaced content.

A broken link replacement is a useful strategy that you can apply in 2022 to make your page more user-friendly. You will notice a definite increase in traffic right after.

Reduce Keyword Cannibalization.

Keyword cannibalization occurs when multiple website pages target the same primary keyword, potentially leading to diluted ranking potential. To mitigate this, create comprehensive content that covers multiple related topics, utilizing header tags to organize the content. Effective SEO tips to double your website traffic include:

• Conducting thorough keyword research
• Assigning keywords to specific pages
• Leveraging tools like Ubersuggest or Google Analytics to monitor performance
• Utilizing long-tail keywords can also help to reduce cannibalization and improve search engine rankings.

Content Clustering

Content clustering involves organizing website content around central topics, or “pillar content,” supported by related subtopics or “cluster content.” The pillar page provides a broad overview, while cluster pages delve into specific aspects, linking back to the pillar. This internal linking structure enhances search engine understanding, crawlability, and topical authority, while also improving user experience and engagement.

Create a Mobile-Friendly Site

This is one of the underrated but top SEO techniques to increase traffic. Keywords may exhibit varying performance on web and mobile platforms. The increasing prevalence of mobile searches reflects user preference for the versatility of smartphones. 

User experience is a critical factor influencing traffic, and search engines prioritize websites offering a satisfactory experience. Google’s Mobile-Friendly Test is a useful tool, given that mobile-friendliness is a ranking factor in Google’s algorithm.

Be Prepared to Remove or Rework Underperforming Content

Conducting an SEO audit involves analyzing content performance metrics, including page views, time on page, bounce rate, and conversion rates. If content is underperforming, consider updating or removing it. Key audit steps include:

• Utilizing tools like Ubersuggest, SEMrush, or Ahrefs to identify technical issues impacting search engine rankings.
• Assessing page performance and competitor rankings for target keywords.
• Evaluating content relevance, quality, and keyword usage, prioritizing value and substance over quantity.

If you are struggling with SEO techniques, it is best to hire experts. We at Digital Concepts help you with our expert tips and tricks to build more traffic to your website. We are an affordable SEO company that will enhance your appearance in the marketing world. For more information on our services and to obtain competitive quotes, please visit our website or contact us directly at +91 9801 40672.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.