How to Promote Your E-commerce Business for Free with Google Merchant Center?

By Mitali Purkait Ghosh on May 16, 2025

Picture this. You have an online store with products that have unparalleled quality. However, you’re still not able to entice customers to your store, and hence suffer from a lack of sales volume! What do you think the issue is? Picture this: you run an online store, offering high-quality products. However, you have very few visitors, which is affecting sales volume. But why is this happening?

It’s because no one knows that such products exist in the market! And this lack of visibility is also the reason why no user ever visits your online store! The answer is simple: potential customers don’t visit your online store because they have no idea it exists!

So, what’s the solution to this issue? SEO and paid ads, right? But what if we tell you that you can promote your ecommerce business with the Merchant Center for free?! So, is the solution SEO and paid ads? Well, those are efficient tools; you can supplement your efforts to promote your ecommerce business with the Merchant Center for free!

That’s the magic of Google Merchant Center! And in this blog, we’re going to take a detailed look at how you can use it to increase your visibility. If you’re wondering what Google Merchant Center is, don’t worry! In this blog, we will take a closer look at how you can use it to increase your visibility.

What Is Google Merchant Center?

Before plunging too deep into the details, let’s start from the basics to have a better understanding of the concept. Before you can implement Merchant Center for your online store, let us give you a basic rundown.

So, Google Merchant Center (GMC) is a medium, or a bridge, that closes the gap between your online store and Google’s various platforms. It’s a place where you update your product data, with all the necessary details like product titles, descriptions, pricing, availability, and images, in an organized format referred to as the ‘product feed.’

Once you complete this step, all of your product data will now become eligible to appear across various platforms of Google, like in the rich snippets section of Google search, images, Gmail, Google shopping ads, etc.

List Your Products For Free On Google Merchant Center

Free product listings are one of the programs of the Google Merchant Center. This helps make your products visible at no extra cost on various Google platforms.

So, now when a user searches for products relevant to your niche, your product listings might appear along with other retailers, thereby increasing your visibility!

Every merchant using the Google shopping platform has experienced a substantial rise in engagement, clicks, and impressions! This has led to higher conversions, increasing the overall sales of their business!

So, along with white-label SEO, using Google Merchant Center can help your business experience a substantial boost and increase its visibility by several notches!

How To Advertise Your Products Using Merchant Center?

Now that you know how Google Merchant Center works, let’s take you through the setup process.

Step 1: If you don’t have an existing account, visit Google Merchant Center and click on the ‘Get Started’ option.

Step 2: Next, enter the details of your business information. This includes your business name, address, contact details, website URL, etc.

Step 3: Select the place where your customers can check out your products. For instance, on Google or your website.

Step 4: Select your preferred third-party platforms, and choose your email preferences.

Step 5: Select the ‘Free Listings’ category and upload your product feed.

Now, what you need to remember is to make sure that your product feed contains the following elements-

• Product ID- This is a unique identifier tag for each of the products available at your store.
• Product Title- Every product should have a distinct title that clearly outlines what product type it represents.
• Product Description- Every product must have a well-detailed description.
• Product Page Link- The URL or link of the product page of your store.
• Product Image Link- The URL of a product image. The image should be of high quality.
• Price- The price of the product, which shall also include the currency.
• Brand- The brand to which the product belongs.
• Availability- The current availability status of the product.

Benefits of Using Free Product Listing

Here are some of the major benefits that you can enjoy if you use the free product listing of Google Merchant Center-

1. Enhanced visibility

It helps increase the visibility of your business, as well as your products, for customers who are searching for relevant products on Google.

2. Increased brand awareness

As more people get to know about your business, you get active recognition as a brand!

3. Budget-friendly promotions

You don’t have to spend a penny on promotions! It’s absolutely free of cost, and therefore, is one of the most cost-effective ways to promote your products.

4. Effective reach and engagement

Using Google Merchant Center helps entice potential customers looking for similar products to your brand!

To Conclude

Google Merchant Center is one of the most effective ways to promote your ecommerce store. So, if you have a minimal budget but have stellar quality products that you want to advertise to a wider audience base, there’s nothing better than using the free product listing program of Google Merchant Center! Need help setting up your GMC account? At Digital Concepts, we would be more than glad to assist you! Click here to get in touch and learn more about our services!

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.