Voice Search: How to Rank Higher in 2023 and Beyond
Siri, Alexa, and Google Assistant have taken over the search volume and more people are searching with their voice than ever before. Optimizing for voice search is crucial for your business, especially for local operations. Otherwise, you’re losing on an estimated $2 billion in sales driven by voice search. Before hiring any white label agency, here are 6 tips that can help you rank higher in 2023 and beyond.
1. Optimize For Long-Tail Keywords
Voice search inherently differs from typing a search query into your phone or computer. For instance, if you’re trying to find a white label SEO agency in India, you’ll type the same into the search box. It’s short and crisp and that’s why SEO agencies usually target short-tail keywords.
However, when you’re asking for the same information on voice search, you’ll ask “Hey Siri, find a white label digital marketing company near me”. Later on, you may search for more in-depth information. However, your initial voice search is always looking for concise answers. That’s why optimizing for long-tail keywords becomes a determining factor for voice search queries.
2. Add context to your content with structured data
When you search for a particular question on Google, it can read out accurate answers to you most times. For instance, if you search for “Who played Batman in the Flash”, your device will answer that it’s Michael Keyton and then continue to add more context about his role in the film. Google picks out the answer from a long article about the movie. It learns the answer through structured data also known as schema markup. We provide white label local SEO services to add schema markup and to optimize your website.
You need to add metadata in the schema markup to give context to your content. That lets the search engine classify the information into relevant data and show that as featured snippets. Most voice search queries are answered through featured snippets, the search result that appears in a box at the top of the page. Optimizing your content for the same with structured data can give you an edge over the competitors.
3. Provide direct answers with an FAQ section
Apart from structured data, you can also optimize for featured snippets by directly answering user queries. The majority of voice searches are in the form of questions and start with When, How, Who, Why. The answer has to be precise and to the point. For instance, if someone asks, “How many players do I need for a baseball team?” you need to directly answer that the minimum number of players should be 25.
If your answer is too broad and explains the rules of baseball before reaching that conclusion, your content won’t show up on the featured snippet. While these optimizations are necessary, they also require more specialized SEO knowledge. That’s where we come in as a white label SEO outsourcing company. We get rid of that burden for you so that you can rank higher in voice searches.
4. Strengthen for local search
If you’re a local business, focus on optimizing for local search. Users look up a lot of businesses and services on voice search. You can optimize for that by claiming your Google Business Profile listing that appears on Google Maps. Fill out your contact, name, products, and services you offer, and other relevant information for your business. This can also push your ranking on the local search when someone asks for services or products related to your establishment. When you optimize for voice search, you also optimize for general SEO. When your content ranks for long-tail keywords and shows up in featured snippets, you can draw in more favorable traffic. If all that seems strenuous, you have to find the right white label SEO agency in India. At Digital Concepts, we specialize in voice search optimizations and cater to all your digital marketing needs. Call us at + 91 98301 40672, or fill up the form at https://www.digitalconcepts.in/contact-us/.