Why Should You Build Your Online Clothing Store with WooCommerce?

By Mitali Purkait Ghosh on March 18, 2024

Being one of the most popular open-source e-commerce platforms on the planet, most online stores are built on WooCommerce. Fashion boutiques aren’t far behind and some of the bests have taken advantage of the most widely available features of WooCommerce and the plugins surrounding it to create amazing online stores with a unique presence.

Being a seasoned web design and development company, Digital Concepts isn’t a stranger to the rise of online boutiques since we have been privileged enough to be a part of some of their growth stories. Which is why, when you’re looking for WooCommerce developers for hire, think of us for a full-fledged store with all the bells and whistles.

Our Clothing Store Portfolio : Stunning Stores We Helped Create

1. Ghuri By Debjani

The Founder of the brand Ms. Debjani Ray Chaudhuri came to us with a simple website wish list – a catalogue site with the potential to blossom into a full-blown e-commerce store. We built her a website from the ground up on WooCommerce, and even threw in a handy WhatsApp selling feature so her clients can chat directly with her. The end result turned out to be a site that’s a breeze to use, even if you aren’t tech-savvy, and a seamless buying experience for her customers.

2. Dora By Phoenix

Kakali Di wanted a full-fledged e-commerce website with all the bells and whistles. We crafted a WooCommerce website for her from scratch with all the usual e-commerce features where users can add products to their cart, get shipment updates and reminders about abandoned cart to drive more conversions. Moreover, some of her products can be customized and that’s why we also added a WhatsApp feature where users can get in touch with the owner and communicate about the details. It’s been incredible collaborating with her. Witnessing her success blossom, like a phoenix rising, has been truly rewarding.

3. Ira Label

The requirement of Ira Label was a tad bit different than what we designed earlier. The owner of the brand Ms. Sreeparna Kar wanted a fully customized e-commerce site with a minimalistic look where images should play a major role. Apart from the nitty gritty that comes within the ‘Ecommerce Website’ bracket, we used thin fonts on the website to give it a more elegant look and BIG images delivering a holistic and polished look that aligns with the brand image.

4. Denim Darzi

Denim Darzi is an upcycled, sustainable clothing brand that caters to mostly upper middle class and urbanites. They had a website that didn’t align with the quality of their products. So, we suggested a complete overhaul and designed a website that truly represents the brand and that too in their existing framework. Well, we never say no to a challenge! We loved revamping Denim Darzi’s website! Understanding their vision & creating an online store that reflects their brand’s essence helps us thrive as an offshore web development company in India.

Let’s move on to the most indispensable WooCommerce features every boutique store needs:

1. Comes with payment processing

The best thing about WooCommerce is that it comes with payment processing. You get to choose COD(Cash On Delivery), payment through Credit Cards or Direct Bank Transfer if you want to keep things simple. Want to add PayPal, Razorpay, CCAvenue or other popular payment gateways? Well, WooCommerce allows for seamless integration with the payment gateway of your choice.

One of our clients, Ghuri By Debjani offers a lot of customization for her products. That’s why she opted for an e-commerce store that redirects clients to her WhatsApp number. When you hire a dedicated WooCommerce developer from our company, we make sure to account for those small customizations to build a site that can fulfill all your needs.

2. Supports a vast library of themes

Themes are one of the strongest suites of WooCommerce. The open-source platform has thousands of themes that can be installed to completely change the look of your website and add more features to it. Make sure to use a responsive theme with rich features that make your site mobile-friendly. However, if you are someone who’s looking for something unique and wants us to design something from scratch we do that too.

3. Incredible plugin support

Apart from themes, WooCommerce also has amazing support for plugins. For instance,

• Want to send a gentle reminder to your clients about their abandoned carts? Install Abandoned Cart Lite for WooCommerce for the feature.

• Want to notify interested customers about when a product is back in stock? We used Back In Stock Notifier for WooCommerce for the feature and integrated it seamlessly for Dora By Phoenix.  

While most plugins and themes are free, you need to pay for the best ones with the best features. If you are adept at web development, you may be able to create a functional e-commerce store for yourself without spending a dime. However, as professionals, we always go above and beyond to design a professional website that helps you build a unique online presence and aligns with your brand philosophy. So, when you think of WooCommerce website development, think of Digital Concepts for the best quality services and customer satisfaction. Write to us today at sales@digitalconcepts.in or ring us at +91 98301 40672 to take your boutique to the next level!

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.