
Alt Text- Why Is It the Unsung Hero of SEO?
By Mitali Purkait Ghosh on January 27, 2025
What’s the first thing that crosses your mind when you hear the term “SEO?” Keywords right? And if you’re an SEO expert, targeted keywords might already be dancing in front of your eyes right now!
However, that’s not what SEO is all about. ALT text happens to be a crucial aspect that we often tend to overlook. It may seem like a minute element, but it has a great impact on your website’s SEO performance.
Let’s take a tour of the importance of an ALT text in this blog, and also learn why hiring a white label local SEO company stands as a mandatory solution for businesses.
A Quick Glimpse on ALT Text
Before learning about its importance, let’s understand what ALT text is all about.
ALT text, also commonly referred to as an ALT tag, is a brief piece of information that describes what an image contains or shows. It was originally designed to help visually impaired users understand what an image contains through audio descriptions.
For instance, if a webpage has an image of a football stadium filled with spectators, the ALT text would appear as “a crowded football stadium.”
However, beyond that, ALT text is also a crucial element that helps search engines understand the content of an image of a website/ webpage. This helps search engines to index and rank websites/ webpages accordingly.
Dedicated Internet marketing companies in India like us at Digital Concepts have a dedicated SEO team to handle every little intricacy. So, whether you are looking for a WooCommerce SEO service, or need to boost your website traffic, we are the ones whom you can lay your trust upon!
How Can ALT Text Impact SEO?
Now that you’re aware of what ALT text is, let’s move on and understand the ways how ALT text can impact SEO-
Enhances image visibility in searches
Search engines rely on image ALT texts to decipher the image content of a website/ webpage. Once you start optimizing the ALT text with relevant keywords, it increases the chances of your website’s images in image search results. This eventually helps drive significant organic traffic to your website.
Enhances overall user experience
ALT texts, as mentioned above, are brief descriptions of image content. It provides the necessary information about the image to users in case of page-loading failures. This helps improve the overall user experience, which plays an essential role in your website’s or image’s search engine rankings.
Additional keyword integration opportunity
Another crucial aspect of image ALT text is that it paves an additional way for you to integrate keywords into your website/ webpage. This further increases the chances of ranking your website.
As a business owner, it’s very natural for you to forget about these intricate details. That’s why you need to hire professional offshore SEO services who can take care of these aspects optimally.
Best Practices to Write ALT Texts
Honing the art of writing good ALT texts is more than a necessity! Here are some best practices that you can follow-
- Learn to be descriptive and yet concise! Try to incorporate the essential details of the image without being overly wordy.
- Integrate relevant keywords wherever necessary. However, keep in mind to avoid keyword stuffing.
- Avoid lingual jargon. Use simple and clear language to describe the image
To Conclude
Image ALT text is that subtle element that plays a key role in driving traffic through image searches! So, while you’re looking for an SEO expert for hire, make sure that they emphasize ALT texts for a holistic approach to improve your search rankings.
Searching for SEO agencies to optimize your website? We at Digital Concepts have an expert in-house team to help you out! Send us an e-mail at sales@digitalconcepts.in or have a look at our portfolio for more details!

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.